Posts Tagged ‘Woodall’s’
Camping World, a retailer in RVs, camping accessories, RV maintenance and repair, announces that Woodall’s a publisher of campground directories, have joined forces in an effort to increase awareness about and accessibility to the RV lifestyle.
Camping World’s presence in the US as a RV retailer and Woodall’s prominence in the campground market proves to be a natural fit and a win-win for both of their current and potential customers. In effect, this alliance brings together the innovation and strength of both companies in their respective fields.
“Camping World is proud to partner with Woodall’s. We feel confident that the increased exposure the RV Parks and campgrounds will receive now that Woodall’s is designated as the ‘Official Directory of Camping World’ is beneficial to all,” noted Johnny Sirpilla, President of Camping World.
Woodall’s circulation is anticipated to increase in 2012, as increased opportunities for the excess of 750,000 Camping World President’s Club members to obtain a Woodall’s North American Campground Directory become available.
As the partnership between Camping World and Woodall’s is developed over the next few months, there are many benefits and opportunities for private RV parks and campgrounds, such as the ability to: become a Camping World licensed park, stock Camping World parts and accessories on site and gain increased exposure with nearby Camping World retail stores and dealerships which will increase traffic by increasing visibility.
The online search module for Woodall’s campgrounds soon will be prominently located on the Camping World website providing customers with one-stop shopping for all RV needs while also increasing exposure for the campgrounds.
“Our partnership strengthens the awareness of RV parks and campgrounds across the country by bringing greater recognition and enabling us to better align our services for the consumer as well as our RV park and campground customers,” stated Ann Emerson, Woodall’s Directory Vice President and Publisher.
Future plans include the addition of Camping World stores to the Woodall’s 2011 iPhone application and exclusive Camping World offers extended to Woodall’s Facebook and blog followers. Additional developments for this partnership also include Woodall’s having a strong presence at Camping World attended consumer RV shows as well as special in-store promotions catering to President’s Club members such as a “Woodall’s Wednesday” offering special incentives and dedicated space in Camping World stores.
Woodall Publications Corp. has announced the top-rated, privately owned RV parks and campgrounds in North America through its 5W/5W rating system. Of the 8,000 privately owned parks listed in its 2011 North American Campground Directory, 333 parks earned the highest and most coveted designation in the Woodall’s rating system, according to a news release.
The rating system allows RVers and campers to search and find the top-rated 5W RV parks and campgrounds that meet their travel needs. Campers can identify parks by their 1W to 5W ratings for both park facilities and recreation. The more W’s in a rating reflect the presence of more developments and facilities available at the park. Further, the maintenance of the campground heavily weighs in all park 5W ratings.
Woodall’s field teams conduct on-site inspections of campgrounds in the U.S. and Canada, as listed in the directory each year. The final ratings are a composite of several different areas of interest, including a park’s physical grounds, restrooms, site and road developments, surrounding recreation and superior maintenance of its facilities.
“Privately owned campgrounds and RV parks covet the 5W Woodall’s rating, valuing it as the industry’s long running standard and most respected rating system,” said Joe Daquino, senior vice president and publisher, Affinity Group Inc.’s (AGI) Affinity Media division, the parent company for Woodall’s Publications. “We are very proud of the 333 campgrounds that have achieved a 5W rating for 2011.”
Campers and RVers in a recent survey identified reasons behind buying a Woodall’s directory including the Woodall’s rating system and the comprehensive and accurate information featured in the travel tool. Prior to the 2011 directory going to press, Woodall’s Facebook fans received a sneak peek of the 5W/5W parks for 2011.