Posts Tagged ‘Tuscany’

Thor Motor Coach announced today the “New Era Begins” at the 48th Annual National RV Trade Show which takes place Nov. 30 – Dec. 2 at the Kentucky Exposition Center (KEC) in Louisville, Kentucky ( The introduction of new floor plans, upgraded standard features, and an evolutionary product called A.C.E., Thor Motor Coach is the company poised for the future.

The Class A & C Evolution, or A.C.E., is the motorhome with a story. Blurring the line on what traditionally was called a Class A or Class C, the A.C.E. creates a class of its own. This class of motorhome was designed, inspired and dedicated to the retail customer and the demand for a shorter, fuel efficient, ultra functional and affordable motorhome. “It’s truly innovative in design and functionality, and priced for the masses. It is my job to make sure we build motorhomes that function into the future, and the A.C.E. is the motorhome of the future”, mentioned Ann Spratt, Vice President of Operations at Thor Motor Coach.

Bill Fenech, Thor Motor Coach’s President and CEO said, “With input from dealers, retail customers and using motorhomes ourselves, we were able to load the A.C.E with several all new innovative features. I believe the A.C.E is the most practical and user friendly motorhome on the market. It truly combines many of the best features of a Class A and a Class C motorhome with some unique features never seen before at an unbelievable price point. This product is so exciting, I can’t wait for dealers to see it.”

Dealers and the media are invited to come early to visit the Thor Motor Coach booth 1101 at Louisville, to get the show started with the most innovative product for the new year.

Keeping the customer in mind, Thor Motor Coach has expanded their already powerful diesel lineup. The Tuscany, a sophisticated combination of high-end living features and elegant automotive design, is now equipped with a 450-HP Cummins Engine standard on all tag models. This addition makes the 42’ Tuscany’s the most affordable 450-HP motor home on the market. The Tuscany will also introduce the new 42FK floor plan with a front kitchen and L-Shaped sofa.

The Astoria ushers in the dawn of a new era in affordable luxury. Building on the already popular 40KT’s success at the Hershey Show, the new Astoria will add a 40’ Bunk model to the lineup. The new 40BQ will debut at the 2010 Louisville RV show.

The Serrano, with its European exterior styling and the comfort you have come to expect, introduces the 33A floor plan. The 33A continues the aerodynamic exterior design and fuel efficiency you expect from the Serrano. This innovative floor plan design will include lighted countertops, a retractable 32” LCD TV in the Living area, a functional bathroom, with an extra wide sofa and chaise lounge.

On the Class A & C gas front, Thor Motor Coach will introduce several new floor plans and leading-edge features. The Hurricane, will introduce the 31J with a queen AeroBed mattress, and drop down bunk. The electric bunk is kid friendly, and comes complete with wrap around netting, and electric switch with parental shut off for added piece of mind. The Windsport, has a new 32D floor plan that includes a capable kitchen design with spacious countertops that allow for a practical food prep area. The 2011.5 Challenger has new front caps, freshly upgraded interiors, ingenious floor plans like the 37KT, offering triple zone living. The Daybreak now features premium Toshiba electronics and a new 27PD floor plan. The Four Winds and Chateau will introduce a new 28Z floor plan, designed with retail and rental customers in mind.

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ELKHART, IN – Damon Motor Coach, a division of Thor Industries, Inc. has announced the release of their “Lightning in a Bottle” National Spring Cleaning Event, a retail rebate promotion. The promotion offers retail rebates up to $10,000 for the purchase of any new, unused, unregistered, Damon Motor Coach Daybreak, Challenger, and Tuscany models purchased through an authorized, participating Damon Motor Coach Dealership. The promotion is set to run from May 1, 2010 through June 30, 2010.

Matt Thompson, Vice President and General Manager, said “We are very excited about this promotion!”  Matt went on to say “We worked with several key dealers to help design this event.

The biggest difference between this and programs of the past is the effort we’ve put into promoting it to the retail customer.  We really want to create a market and drive traffic to participating dealer’s lots”.  Participating dealers were provided point of purchase materials to promote the program within their dealership and a full color mailer has been sent to qualified retail customers.  In addition, the promotion will be advertised on the Damon Motor Coach website at as well as various social medias including Facebook, Twitter, and You Tube.  For a list of authorized, participating dealers in your area contact Damon Motor Coach at 800-860-5658.

Damon Motor Coach designs and manufactures a full line of affordable-priced, yet quality built Class A motorhomes. Models include the Astoria and Tuscany diesel pushers, Avanti high-mileage diesel, and the gas-powered Daybreak, Challenger, and Outlaw models.  Damon is a subsidiary of Thor Industries, Inc., Jackson Center, OH (NYSSA: THO), the world’s largest manufacturer of recreation vehicles.

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