Posts Tagged ‘Safeco Insurance’

 

Bodega Bay RV Park Bodega Bay, California

Bodega Bay RV Park Bodega Bay, California

Safeco Insurance has announced the redesign of LiveLifeLocal.com, a website designed to inspire RV enthusiasts (along with boaters, motorcyclists and road-trippers) with thousands of ideas for places to go and things to do with their favorite vehicles.

“Nobody buys an RV to simply keep it in the driveway,” said Matt Nickerson, president, Safeco Insurance. “RVs are the gateway to a lifestyle that allows people to get out and do the things they love. LiveLifeLocal connects people who are passionate about their vehicle and the life it provides with the activities, resources and network to get the most out of them.”

The site features a new photography-heavy format and enhanced content that encourage users to explore everything they can do with their vehicle of choice. This may come in the form of a scenic highway, a campground with all the right hook ups for an RV or great vistas and unique sites to stop at during the family’s next road trip.

To further enhance the user-experience, LiveLifeLocal has partnered with several experts to showcase their insider knowledge of these vehicles and lifestyles. This roster of lifestyle experts includes authors like Brad Herzog, road trip aficionado and author of multiple books, including Turn Left at the Trojan Horse and Small World: A Microcosmic Journey. These partnerships will give users access to tips, featured activities and regular blog posts from the folks who have the inside scoop on it all.

Some significant site developments include:

  • Personalized experience: Visitors to the site can sort content by vehicle type and keyword, giving them highly tailored content, images and more.
  • National perspective: Whether looking to travel thousands of miles or planning to stay close to home, users can instantly view activities that are relevant to any geographic location, plus suggestions for activities that are nearby.
  • Social connections. Users can now like and comment on individual posts to connect with users who share similar lifestyles and interests. The site also features easy ways to share content across several social networks.

“The ability to drill down to a specific lifestyle based on your vehicle, plus easy ways to share and connect through social media, make Safeco’s LiveLifeLocal a one-of-a kind resource,” added Nickerson.

To become a part of this new community and for more information, visit: www.livelifelocal.com.

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