Posts Tagged ‘RVIA’

Jackson Center, Ohio – Airstream, the most recognized RV manufacturer in North America, reported a significant order input at the RVIA 2011 National Expo in Louisville, KY, for both travel trailers and motorhomes. These numbers reflect strong continuing growth for the iconic company, which more than doubled its sales at this important event when compared with last year.

RV show order input comes on top of an already strong year where Airstream has experienced a doubling of trailer sales, and a 175 percent increase on vans. The spike in orders is directly related to dealer confidence in inventory turns and strong retail interest from customers who are intrigued by new units Airstream is bringing to market. Airstream recognizes its dealers’ commitment to the brand and strong performance in retail as a big driver in the success experienced at the show.

Airstream took the opportunity at the Expo to introduce several new products, including the extended Interstate 3500 EXT Class B motorhome and the 27’ Eddie Bauer Airstream travel trailer. Most notably, the company unveiled the “Sterling Concept” trailer designed by Christopher Deam, offering strong hints about future design direction. At its core, Airstream’s stylish trailers and touring coaches are designed to give consumers the ability to experience the outdoors to the fullest.

Airstream Sterling Concept Back-Front

Airstream Sterling Concept Back-Front

Airstream Sterling Concept Front-Back

Airstream Sterling Concept Front-Back

“The growing interest in Airstream can readily be attributed to the iconic design, premium quality, and the sense of community our brand represents while on the road,” said Airstream CEO Bob Wheeler. “Furthermore, we are seeing now more than ever that people are multi-purposing their Airstreams for both commercial and personal use, and our market share is growing accordingly.”

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The  Recreation Vehicle Industry Association (RVIA) reported wholesale shipments of all RVs were 19,100 units for October 2011 which was ahead of last month by 12.4% and 15.1% ahead of this same month last year.

Gains were recorded in both conventional travel trailers and fifth-wheels while other categories were even with or slightly less than the totals reported for those categories in October 2010.

Year-to-date, total shipments rose to 219,100 units through October this year, up 4% from this same 10-month period last year. Towable RV units increased by 4.3% while motorhomes were up 1.4% through October. On a seasonally adjusted basis, all RV shipments were at an annualized rate of 247,800 units through October this year.

Despite challenging economic conditions, the RV market continues to show remarkable strength and expectations are that shipments will grow by more than 7 percent in 2011, Dr. Richard Curtin writes in the current issue of Road Signs, the quarterly forecast from RVIA.

Curtin noted that RV shipments for the first quarter totaled 65,100 units, up 8.7 percent from the same period 2010. He added that year-to-year gains were widespread across types, with Class A and C motorhomes posting the largest gains, followed by conventional and fifth wheel travel trailers.

Curtin is forecasting that RV shipments will rise to 260,200 units in in 2011, a 7.4 percent increase from 2010. Curtin’s forecast anticipates each category of RV – with exception of folding campers and Class B motorhomes – will experience an increase in shipments in 2011.

Specifically, he anticipates shipments of Class A and Class C units will reach 13,400 and 11,200 units, respectively, up from 13,100 units and 10,500 units in 2010. Shipments of travel trailers will reach 158,700 units, up markedly from 144,500 units, while shipments of fifth wheels will reach 58,500 units, up from 54,700 units.

Despite rising fuel and food prices, high unemployment and only small wage increases, Curtin said favorable economic factors still outweigh the negatives, noting that RV demand will benefit from improving credit conditions, employment gains, stabilization of the housing market, and a strong preference for the RV lifestyle.

“The enduring strength of the RV lifestyle means that the industry will succeed in this difficult environment,” he said, adding, “Which players succeed depends on their ability to deliver the right selection of RVs at the right location at the right time, providing the same treasured experiences to families who now have more restricted budgets.”

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