Posts Tagged ‘RV market’
Airstream, announced the Airstream Interstate, for the second year in a row, was named the number one selling Class B motorhome model in the U.S., according to Statistical Surveys Inc., the premier provider of RV market intelligence. In 2012, Airstream grew its market share in the touring coach segment by 20 percent and increased unit sales by 58 percent.
“We are pleased but not surprised that the Interstate has held the top spot for two years running,” said Airstream CEO and President Bob Wheeler. “Our focus on delivering a premium experience for our luxury buyer has been very effective, and our strong dealer network has been the key to our success in the marketplace.”
The Interstate, built on the Mercedes-Benz Sprinter chassis, fuses the legendary quality and design of Airstream with Mercedes-Benz’s comfort, control, and luxury. The unit continues the tradition of extraordinary design and handcrafted quality that has made Airstream a style classic for more than 80 years. The unique blend of these two premium brands yields a fuel-efficient, luxurious, safe, and comfortable way for travelers to explore the open road.
Airstream had a record-setting 2012, marking it the best-selling year in the company’s 82-year history.
Winegard Company, a manufacture of TV reception products for the RV market, today announced it’s next generation compact antenna, the RoadTrip® Mission™ Mobile Satellite TV Antenna. At only 12.9” high x 20” in diameter, the low-profile RoadTrip Mission offers increased ease of use when compared to its predecessor while occupying 35% less roof space.
In time for the summer RV season, this high-tech antenna makes watching TV in a RV easier than ever. The RoadTrip Mission draws upon every bit of Winegard’s fifty-plus years of antenna design know-how to provide a clear, crisp picture— even in inclement weather.
The satellite RV antenna is simple to use with single-button operation, new adjustable feet for easier mounting and removal and a new plug-and-play cable system for fast setup and installation. For multiple TV RVs, the RoadTrip Mission supports up to two receivers, allowing simultaneous viewing of different programs located on the same satellite. In addition, the Mission works with your existing HD and SD programming from DISH Network®, SD from DIRECTV® or SD and HD from Bell TV™ programming.
RoadTrip antennas automatically switch between satellites as channels are changed and in-motion systems allow watching satellite programming while moving.
“RV manufacturers are making their new models taller and taller. Winegard is working with them to deliver the same TV entertainment experience in a lower profile dome,” said Aaron Engberg, Director of Mobile Products at Winegard. “The new RoadTrip Mission delivers our superior signal reception in a shorter, more compact antenna.”
Mission antennas are available in both stationary, $1199 MSRP, and in-motion. $1499 MSRP, models. RV owners can choose between white or black domes. All models come standard with a panel mount for easy cable connections, a wall switch and power and coax cables.
Despite challenging economic conditions, the RV market continues to show remarkable strength and expectations are that shipments will grow by more than 7 percent in 2011, Dr. Richard Curtin writes in the current issue of Road Signs, the quarterly forecast from RVIA.
Curtin noted that RV shipments for the first quarter totaled 65,100 units, up 8.7 percent from the same period 2010. He added that year-to-year gains were widespread across types, with Class A and C motorhomes posting the largest gains, followed by conventional and fifth wheel travel trailers.
Curtin is forecasting that RV shipments will rise to 260,200 units in in 2011, a 7.4 percent increase from 2010. Curtin’s forecast anticipates each category of RV – with exception of folding campers and Class B motorhomes – will experience an increase in shipments in 2011.
Specifically, he anticipates shipments of Class A and Class C units will reach 13,400 and 11,200 units, respectively, up from 13,100 units and 10,500 units in 2010. Shipments of travel trailers will reach 158,700 units, up markedly from 144,500 units, while shipments of fifth wheels will reach 58,500 units, up from 54,700 units.
Despite rising fuel and food prices, high unemployment and only small wage increases, Curtin said favorable economic factors still outweigh the negatives, noting that RV demand will benefit from improving credit conditions, employment gains, stabilization of the housing market, and a strong preference for the RV lifestyle.
“The enduring strength of the RV lifestyle means that the industry will succeed in this difficult environment,” he said, adding, “Which players succeed depends on their ability to deliver the right selection of RVs at the right location at the right time, providing the same treasured experiences to families who now have more restricted budgets.”