Posts Tagged ‘Rivers RV’

The last few years have not been kind to the RV business. Sales across the country of that very discretionary toy dropped by almost half from 2007 to 2009. In Jacksonville, they dropped more than that.

“For two and a half years, you couldn’t give them away,” said Richard Gore of Dick Gore’s RV World.
But things have changed. Consider:

– Three months ago, Gore opened a new location in St. Augustine.

– In Orange Park, General RV is expanding its dealership from five to 25 acres.

– Rivers RV delivered two units each in December 2008 and December 2009. In December 2010, it delivered 14 and signed contracts on twice that many.

“I’m flat-out speechless,” said Karen Schaffer, sales manager at Rivers RV.

Gore said he started to see things pick up last year.

“My customers said they were tired of listening to Fox and CNN and they were going to go out and have some fun,” Gore said. “People are feeling better.

“But it’s not like it was,” he said. “We’ve still got problems.”

Sales of new RVs last year in the Jacksonville area were still less than half of what they were three years ago.

But they all agreed that the buyer is changing.

“Back in the early 2000s,” Schaffer said, “the average demographic was the retired couple, with only the occasional 30s and 40s.”

Though retirees still buy the bulk of the large motorhomes, younger buyers are now a bigger chunk of the market.

“If you’ve got a young family,” said Dennis Anderson with General, “it’s a lot more affordable to camp in a travel trailer than it is to rent a condo or getting in an airplane and flying somewhere.”

In addition to consumer confidence, Schaffer said much of the improvement has come because banks have started loosening up on loans.

Gore said his father, who started the business in 1985, made this observation years ago: “He said ‘The RV business is the first people to feel a recession and the first to come out of it.’
Full Story…
—————–

RV Basics eMail Group

Join Our FREE RVBasics Email Discussion Group

Get current information about the RVing lifestyle, and the RV industry from your fellow RVers. You can also post your own questions. We never share your email address with anyone. Get more info about the RVbasics Discussion Group.
Enter your email address below.

Find a Post by Date
December 2019
M T W T F S S
« Aug    
 1
2345678
9101112131415
16171819202122
23242526272829
3031