Posts Tagged ‘luxury RVs’

 Airstream announced today the brand’s popular Interstate is the #1 selling Type B diesel motorhome in the U.S. for the third year in a row, according to Statistical Surveys Inc. Brand Market Share Report, which details total sales of diesel and gas class B models. In 2014, Airstream Interstate unit sales increased 30.2 percent over 2013 – nearly 8 percent higher than the overall B Van segment growth which was up 22.8 percent year over year. The Interstate now has 33.7 percent market share of the diesel class B segment.

The Interstate Lounge places a premium on the comfort and sophistication you deserve while traveling on the open road. It’s designed with a tremendous amount of flexibility and has great social spaces, storage solutions and sleeping accommodations.

 

Airstream Interstate Exterior Airstream Interstate Exterior“The momentum we have seen over the past three years is incredible,” said Airstream CEO and President Bob Wheeler. “The collaboration between Mercedes-Benz and Airstream combines the best of two iconic and luxurious brands.”

The Airstream Interstate motorhome continues the tradition of extraordinary design and handcrafted quality that has made Airstream the leader in luxury RVs for 83 years. It serves as a fuel-efficient, luxurious and safe way for travelers to explore the open road and includes nearly 50 “Best in Class” features, enhancements and a renewed commitment to safety and refined luxury. The Interstate has a starting MSRP of $149,031.

“Interstate continues to lead sales for all Mercedes-Benz Sprinter-based platform models in the class B diesel space,” said Justin Humphreys, VP of Sales for Airstream. “In fact, when looking at the market scope data from Stat Surveys, our Interstate van sold 76 percent more than the top class B gas model.  Considering our premium position, this success is extraordinary and is a testament to both industry-leading luxury features combined with the industry’s best dealers.”

Airstream had a record-setting 2014, making it the best-selling year in the company’s 83-year history, and the third year of record sales in a row. The demand for Airstream’s design-driven products led to the company’s largest backlog in more than 30 years and plant expansions for both its van and travel trailer production facilities.

For more information on the Airstream Interstate visit http://www.airstream.com.

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The generation that grew up with “On the Road” is hitting the highway once again. Only this time, they’re leaving the bedroll and taking their granite countertops.

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The second home is out. The winter home is for the birds. Baby boomers and retirees are instead turning to luxury RVs — the behemoth land cruisers that promise the allure of travel without the indignity of airport security, plus all the comforts of home.

RVs are getting increasingly fancy. Buyers have gotten used to stainless steel appliances, flat-screen TVs and hardwood floors in their primary residence; now they want them in their motor homes, too. “Luxury is more in demand,” says Kevin Broom, a spokesperson for the Recreation Vehicle Industry Association. And as the economy picks up, consumers are getting more comfortable spending on high-end goods, notes Brad Schaefer, an analyst at Sageworks, a trend that extends from companies like Tiffanys and Porsche, both of which saw double-digit sales gains last year, to the luxury RV market.

RV lovers cite the ability to travel without airport lines or security hassles, to go “glamping” (imagine camping in Yosemite within feet of your flat-screen), and to see parts of America that are off the well-beaten path as reasons to hit the road in a motor home.

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