Posts Tagged ‘lifestyle’
Safeco Insurance has announced the redesign of LiveLifeLocal.com, a website designed to inspire RV enthusiasts (along with boaters, motorcyclists and road-trippers) with thousands of ideas for places to go and things to do with their favorite vehicles.
“Nobody buys an RV to simply keep it in the driveway,” said Matt Nickerson, president, Safeco Insurance. “RVs are the gateway to a lifestyle that allows people to get out and do the things they love. LiveLifeLocal connects people who are passionate about their vehicle and the life it provides with the activities, resources and network to get the most out of them.”
The site features a new photography-heavy format and enhanced content that encourage users to explore everything they can do with their vehicle of choice. This may come in the form of a scenic highway, a campground with all the right hook ups for an RV or great vistas and unique sites to stop at during the family’s next road trip.
To further enhance the user-experience, LiveLifeLocal has partnered with several experts to showcase their insider knowledge of these vehicles and lifestyles. This roster of lifestyle experts includes authors like Brad Herzog, road trip aficionado and author of multiple books, including Turn Left at the Trojan Horse and Small World: A Microcosmic Journey. These partnerships will give users access to tips, featured activities and regular blog posts from the folks who have the inside scoop on it all.
Some significant site developments include:
- Personalized experience: Visitors to the site can sort content by vehicle type and keyword, giving them highly tailored content, images and more.
- National perspective: Whether looking to travel thousands of miles or planning to stay close to home, users can instantly view activities that are relevant to any geographic location, plus suggestions for activities that are nearby.
- Social connections. Users can now like and comment on individual posts to connect with users who share similar lifestyles and interests. The site also features easy ways to share content across several social networks.
“The ability to drill down to a specific lifestyle based on your vehicle, plus easy ways to share and connect through social media, make Safeco’s LiveLifeLocal a one-of-a kind resource,” added Nickerson.
To become a part of this new community and for more information, visit: www.livelifelocal.com.
RVers with used towing equipment or dealers with overstocked inventory who want to find buyers for their products, their search has just became a lot easier.
Blue Ox has launched a completely redesigned web site, hitchtrader.com, where RVers can post free ads in a variety of categories such as tow bars, hitches, base plates and brakes. Besides For Sale ads, visitors can posted ads for items they want to buy or trade.
Jay Hesse, president of Blue Ox, said, “Hitch Trader’s mission is simply to bring buyers and sellers together, and we believe our redesigned web site makes it more user-friendly and effective for both buyers and sellers.”
Hesse also pointed out that the ads are not limited to only Blue Ox products. “We accept free ads for any manufacturer’s products — even our competitors,” he said.
Some of the new features of the web site include giving those posting ads the ability to add photos and to manage their ad after it is posted.
Other enhancements on the Hitch Trader site include an extensive campground locator where RVers can find detailed information on thousands of RV parks and campgrounds throughout North America and an up-to-the-minute news feed featuring RV industry news, travel and lifestyle articles.
Since launching the site a few days ago, Hesse reports a dramatic increase in visitor traffic. “We invite anyone who is trying to buy or sell towing equipment to visit us at www.hitchtrader.com and either browse the hundreds of ads or post their own free ad,” Hesse said.
He sells a lifestyle.
“It’s something we have to paint a picture of,” he said. “You’re selling fun.”
As the owner of Dream RV on 6120 State Road 64 E., Wylie sees more than motorized units when he looks across his seven-acre dealership.
He sees vehicles that fulfill peoples’ dreams and their desire to get away.
“You don’t have to go across country to get away,” Wylie said. “You can go down the road to Myakka State Park and you’re in a different world.”
He contends that “some of your best friends can be the guy you met at the campground on the other side of the country.”
Wylie started the business in 1998 with his significant other, Peggy Paulson. He had worked as the general manager of a larger RV dealer in Venice and was burned out, but he didn’t want to leave the area.
So with $100,000 of his own money he opened Dream RV on U.S. 41 in Bradenton with a meager five RVs. He did so well that five years later he expanded to his current location on State Road 64.
“I started on a shoestring,” Wylie said. “You couldn’t do today what I did then because you would have to have substantial funding.”
Wylie believes part of his success is due to his aggressive marketing and pricing. He advertises across the country and goes to lots of trade shows. He has sold RVs to people who live as far away as Alaska and Europe.
The RVs can range from $4,000 to $5,000 rugged pop-up campers to $130,000 deluxe homes-on-wheels that sleep eight and are completely self-contained.
The company has a service department to provide maintenance for its customers’ vehicles.