Posts Tagged ‘Lance Camper’


Lance Camper New 1274 Travel Trailer

Lance Camper 1274 Travel Trailer

Lance is a recipient of two separate Dealer Satisfaction Index (DSI) Awards for 2013 presented to Lance at the RVIA Louisville show by RVDA president Jeff Hirsch. This year the Company was honored with this prestigious award for both their truck camper and travel trailer lines.

Jack Cole, President of Lance Camper had this to say: “We’ve been committed to quality for almost a half a century and this honor not only confirms all of our efforts; but further motivates us to achieve new levels of excellence.”

Lance Camper is known for quality and leading edge designs and production techniques. With extensive customer feedback and interaction with dealers; products evolve based from “on-the-ground” input.  The result is products that address customer needs and demands, and dealers’ concerns for quality.

Gary Conley, National Sales Manager for Lance Camper adds: “We are constantly striving to achieve new levels of quality. The input we receive is key in developing products that are timeless.  In fact, while we are penetrating new markets and first time buyers, Lance still benefits from word-of-mouth referral. The Company is also proud that we have customers that have owned numerous Lance RVs.”

The DSI survey report data is comprised of the input from dealers from a series of questions related to sales support, territory, design, reliability/quality, competitive price/value, parts support, warranty support and overall dealer communications.
The most “Ultimate Question”, “How likely would you be to recommend this brand to another dealer friend to handle at their dealership?” While the industry average is 32.1%*, all Lance brands score 72.2%*.  In addition, All Lance brands are up 25.8%* over last year whereas the industry average is only up 14.4*.

“Lance is a true leader in every respect,” says Conley adding: “The numbers show Lance preference at our dealers, which means happy customers and a great referral base. We expect to see this trend continue well into the future.”



Lance Truck Campers Honored with DSI Quality Circle Award

Lance Truck Campers Honored with DSI Quality Circle Award

 Lance Camper is proud that the Recreation Vehicle Dealers Association (RVDA) will honor Lance Camper along with 12 other manufacturers with its Quality Circle Award November 26, prior to opening of the National RV Trade Show in Louisville, Kentucky.

According to the RVDA the honored brands had to receive at least 15 dealer responses and score 80% or above for overall dealer satisfaction in the Association’s 19th Annual Dealer Satisfaction Index (DSI) survey.

“We’re honored by the continued recognition by our dealers as represented by the DSI Award,” says Jack Cole, President of Lance Campers. “We continually strive to build an exceptional product – constantly challenging to best ourselves. And by incorporating dealer and consumer feedback, we seem to have a successful formula.”

In consideration of the DSI Award, the RVDA asks dealers to express their level of satisfaction on a number of factors that directly affect a high quality experience for the consumer.

The 19th Annual DSI survey was conducted between April and July 2012. Four hundred and sixty-one dealers responded to the DSI providing extensive data in the selection of the honorees.

Lane Camper Website ImageLance Camper has announce the launch of their all-new consumer website featuring the 2013 travel trailer and truck camper product lines. Literature for the 2013 RV lineup is available for download on the website.

“The timing was right for a bold new site and literature,” says Mark Hovanec of Lance Camper’s marketing department. He added: “With sweeping product changes from new interiors, flooring, fabrics, counter tops and interior paneling – and especially the new aerodynamic nose cap on the campers – the marketing matches the product perfectly.”

The new Lance site provides in-depth information about both the travel trailer and truck camper products lines. There is also a new “Lifestyle” section on the website. A “Newsroom” provides news releases, images, logos and floorplans for easy downloading for the media.

 To see the all-new 2013 website or download literature, go to


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