Posts Tagged ‘Johnnie Walker RV’

When Johnnie Walker RV’s head of marketing, Michael Walker, had a 350-gallon saltwater fish tank installed in a travel trailer, it was just a novelty idea. Today, more than a month after the RV made its appearance on Animal Planet’s “Tanked” TV show, the vehicle is drawing attention from showroom guests and increasing foot traffic at Johnnie Walker RV’s Las Vegas store.

Johnnie Walker Travel Trailer Fish Tank

Johnnie Walker Travel Trailer Fish Tank Interior

“We didn’t see this coming,” said Walker. “When this project first came along we just thought the idea of being on reality TV would be a neat way to celebrate our 50-year anniversary. After the episode ran it was an unexpected but great surprise to see the increase in business!”

Walker estimates the RV has helped boost foot traffic about 25 percent at the company’s 4784 Boulder Highway showroom location. It has also helped sell Pacific Coachworks’ Econ trailers, the product in which the tank was built into by the Las Vegas-based Acrylic Tank Manufacturing (ATM) with help from Johnnie Walker RV’s staff.

Walker hasn’t set a price for the RV and is uncertain as to whether he will put it up for sale in the future. The project, which took a couple months to complete earlier this year, was initiated to commemorate the family’s 50 years in business. Johnnie Walker RV has remained a family business through four generations.

For more information about Johnnie Walker RV, call 702.458.2092 or visit jwrv.com.

Johnnie Walker RV is also hosting a 2,000 Fan Giveaway on its Facebook page. Simply “like” JWRV on Facebook and be entered to win $100 in credit to the company’s RV parts and accessories store. The winner will be picked on July 31.

 

Travel Trailer Aquarium

Johnnie Walker RVs, Nevada’s largest dealer of new and used RVs, is currently featured on Tanked, Discovery’s Animal Planet’s top-rated show.

The show, which features one-of-a-kind fish tanks specially built by brothers-in-law, business partners, best friends and rivals,Wayde King and Brett Raymer, as they travel the country building show-stopping custom aquariums, exhibited the creation, building and revealing of Johnnie Walker RVs custom RV fish tank.

The tank was creatively integrated into an Econ trailer, furnished by Pacific Coachworks. Johnnie Walker RV’s, a Las Vegas-based, family-owned company, decided to appear on the show as part of their 50th Anniversary Celebration.

The “Jurassic Campground” episode, featuring Johnnie Walker RV’s, debuted onFriday, May 31, 2013, and will repeat throughout the month of June.

“The 3,500 pound RV aquarium, custom-built for Tanked, definitely surpasses anything that we could have envisioned,” says Michael Walker, Marketing Director for Johnnie Walker RV’s and great-grandson of the company’s founder. “We are honored to be the first family-owned RV business to be featured on Tanked! This has been a great way to celebrate 50 years of our family’s business.”

For more information regarding Discovery’s Animal Planet Tanked, or to watch a brief video clip of the unveiling of the trailer, please visitanimal.discovery.com/tv-shows/tanked/videos/season-3-reveals.htm.

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