Posts Tagged ‘hitting the highway’

The generation that grew up with “On the Road” is hitting the highway once again. Only this time, they’re leaving the bedroll and taking their granite countertops.

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The second home is out. The winter home is for the birds. Baby boomers and retirees are instead turning to luxury RVs — the behemoth land cruisers that promise the allure of travel without the indignity of airport security, plus all the comforts of home.

RVs are getting increasingly fancy. Buyers have gotten used to stainless steel appliances, flat-screen TVs and hardwood floors in their primary residence; now they want them in their motor homes, too. “Luxury is more in demand,” says Kevin Broom, a spokesperson for the Recreation Vehicle Industry Association. And as the economy picks up, consumers are getting more comfortable spending on high-end goods, notes Brad Schaefer, an analyst at Sageworks, a trend that extends from companies like Tiffanys and Porsche, both of which saw double-digit sales gains last year, to the luxury RV market.

RV lovers cite the ability to travel without airport lines or security hassles, to go “glamping” (imagine camping in Yosemite within feet of your flat-screen), and to see parts of America that are off the well-beaten path as reasons to hit the road in a motor home.

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