Posts Tagged ‘glamour camping’

When Johnnie Walker RV’s head of marketing, Michael Walker, had a 350-gallon saltwater fish tank installed in a travel trailer, it was just a novelty idea. Today, more than a month after the RV made its appearance on Animal Planet’s “Tanked” TV show, the vehicle is drawing attention from showroom guests and increasing foot traffic at Johnnie Walker RV’s Las Vegas store.

Johnnie Walker Travel Trailer Fish Tank

Johnnie Walker Travel Trailer Fish Tank Interior

“We didn’t see this coming,” said Walker. “When this project first came along we just thought the idea of being on reality TV would be a neat way to celebrate our 50-year anniversary. After the episode ran it was an unexpected but great surprise to see the increase in business!”

Walker estimates the RV has helped boost foot traffic about 25 percent at the company’s 4784 Boulder Highway showroom location. It has also helped sell Pacific Coachworks’ Econ trailers, the product in which the tank was built into by the Las Vegas-based Acrylic Tank Manufacturing (ATM) with help from Johnnie Walker RV’s staff.

Walker hasn’t set a price for the RV and is uncertain as to whether he will put it up for sale in the future. The project, which took a couple months to complete earlier this year, was initiated to commemorate the family’s 50 years in business. Johnnie Walker RV has remained a family business through four generations.

For more information about Johnnie Walker RV, call 702.458.2092 or visit jwrv.com.

Johnnie Walker RV is also hosting a 2,000 Fan Giveaway on its Facebook page. Simply “like” JWRV on Facebook and be entered to win $100 in credit to the company’s RV parts and accessories store. The winner will be picked on July 31.

 

Camping has always been a part of Jane Fowler’s life. As far back as she can remember and Fowler, her husband, her kids and their families still go camping at least four times a year. But it’s not tents they pitch and they don’t own an RV.

“We’ve just been camping forever, but it’s so nice now to have the running water, the warm water, the refrigerator, the bathroom,” she said.

Starting last year, Kampgrounds of America (KOA) began adding “luxury park model kabins” to their sites nationwide. The KOA campground in Spartanburg added two of the new housing options this past winter. Each costs $119 per night for two adults and two kids, versus the $29 a night it costs to camp, but they’ve been booked consistently since, says Vicki Canto, a work camper with KOA who is currently stationed in Spartanburg.

The cabins offer television, multiple beds and rooms, bathroom, and a full kitchen and den area complete with all utensils and linens.

“If you are coming from the idea of camping in a tent, it’s definitely changing because a lot of people have these travel trailers, fifth wheels, motor homes, and they are really nice inside,”

“You have all the amenities and comforts of home, and the lodges are like that … except they don’t have a dishwasher or washing machine. But still you’re not giving up a whole lot to go camping.” Canto says.

What is being referred to as a “glamping,” or glamour camping, trend has even spilled into more primitive state parks too. Devils Fork State Park in Salem offers two- and three-bedroom villas in addition to campsites, and Lake Hartwell State Park in Fair Play added camper cabins in 2007. The one-room buildings are not fancy, says Kevin Evans, park manager at Devils Fork State Park, who was the Lake Hartwell park manager at the time, but they do offer an alternative to tents.

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