Posts Tagged ‘Dometic’

KOA to Sell Dometic Product Line in Campground Stores

KOA to Sell Dometic Product Line in Campground Stores

Dometic, a leading supplier of “comfort” products for the RV and marine industries, is partnering with Kampgrounds of America Inc. (KOA) to provide a complete line of RV and camping products at KOA campground locations across North America, according to a written announcement from KOA.

“Our goal was to become more relevant to camping customers,” said Mark Minatel, vice president of after markets for Dometic. “We wanted to be where the campers are, so of course we came to KOA.”

Soon, KOA campers will be able to find displays of Dometic products carrying the familiar yellow KOA brand in selected KOA campground locations. While items available will vary by location, Dometic products for sale to campers will include RV cleaner, gray-water treatment, odor absorber, air fresheners, holding-tank treatments, toilet-bowl cleaners, toilet tissue and moist towelettes.

Small appliances will also be available carrying both the KOA and Dometic brands, including a portable electric cooler/heater, a portable ice maker and a six-bottle wine chiller.

“We are also planning to test a Dometic vending machine at several KOA locations that will serve as an extension of the KOA convenience store,” said KOA Vice President of Brand Development Lorne Armer. The vending machines will hold camper necessities such as toilet tissue, sundries and personal hygiene products that would be available via the vending machine even when the regular KOA store is closed for the evening.

“We are also developing several product displays that will work inside a variety of store sizes,” Minatel said. “We think linking these two giant brands is a great way to provide superior products directly to campers.”

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Camping World LogoCamping World, the nation’s largest RV and outdoor retailer announced that they are a presenting sponsor of Travel Channel’s new original series “Rock My RV with Bret Michaels.” The new original series is set to premiere on Sunday, May 26 at 9 p.m. ET/PT.

Camping World will be integrated into four episodes and is also the exclusive sponsor of the “Rock My RV with Bret Michaels: Epic RV Giveaway Contest.” The Grand Prize of the Contest is a RV custom built and designed by Michaels and his team. Camping World provided the grand prize RV for the contest. The contest begins on June 3 and runs through June 15.

“We are excited to be working with the Travel Channel to bring additional exposure to the RV lifestyle,” said Marcus Lemonis, Chairman and CEO of Camping World. “This new and unique series provides an opportunity to reach out to a new audience of customers who we know are active travelers today and showcase some of our products and services.” The integrated episodes will feature the Camping World retail accessory store, collision center, and installation of various products from top vendors such as Dometic, Select Comfort, Winegard, Atwood and more.

 

RV Care Network sale bannerRV Care network of dealers is holding its national sale of RV parts and supplies this week with over 40 dealers across Canada participating. The event will run through May 20 during Canada’s Victoria Day extended weekend.

RV Care said that a selection of popular products are featured at excellent retail prices in all participating locations. In addition each location has their own in-store specials and spring service specials to help customers prepare for the start of the Canadian RV season.

“We’re a national dealer network so it makes sense to offer our customers a national sale,” said Don Sneyd of Ruston RV Center in Burlington, Ontario. “Using our collective volume and working with our partners at Coast and Dometic, we’re pleased to provide our customers with the best prices they’ll see all year on products they need to start the season.”

Parts managers and dealers throughout the network will be utilizing marketing materials provided by RV Care in store while also promoting the event on their websites and sending emails/mail-outs to their customers. “Being part of something bigger truly is better when it means we can provide our customers with the best prices on products they want and need,” said Peter McAuliffe, parts manager at Vellner Leisure Products in Red Deer, Alberta.

In addition to the local advertising by the dealers, all national online advertising done by RV Care has been converted to promote the sale. Website activity has spiked as a result indicating strong interest and the potential for strong sales over the next 10 days.

The RV Care network is the largest network of independent RV dealers with locations across Canada that are committed to helping the traveling customers of all RV Care and Priority RV Network dealerships.

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