Posts Tagged ‘Cruise Inn’

Cruise Inn RV ParksCruise Inn℠, an innovative brand of RV Parks, campgrounds and cabins benefiting owners and guests, continued its nationwide development by adding Swan Bay Resort – 1000 Islands Premier RV Park & Marina in Alexandria Bay, NY – its first park on the East Coast. Cruise Inn now totals 21 parks open or in development in California, Colorado, New York, Oregon, Texas, Utah, and Washington.

Swan Bay Resort – 1000 Islands Premier RV Park & Marina offers fantastic views of the St. Lawrence River, close proximity to all the attractions of the 1000 Islands Region, and four-star service. Guests can choose from daily, weekly, monthly or seasonal waterfront, water-view or off-water RV site rentals, as well as chalet cottage and park cabin rentals. Designed with the discriminating traveler in mind, Swan Bay provides best-of-class amenities, including a resort-style pool; exclusive marina access; retail RV, camping and marine supply center; and Wi-Fi access throughout the whole resort.

The park is currently undergoing an extensive renovation. When fully completed in 2017, it will offer a total of 280 full-service, oversized RV sites all with 20/30/50 amp service; village water and village sewer; 120-slip marina with full hook-ups available; 40 tent sites complete with an in-ground pool facility with expansive deck area; tiki bar; volleyball courts; playground; walking trails; waterfront pavilion; 115 self-storage units; maintenance/storage building; five chalet cottage rentals; five park cabin rentals; bath houses; on-site restaurant; retail RV, camping and marine supply center; and watercraft rentals.

Phase 2, which is underway now and will continue through spring and early summer in preparation for the beginning of the 2015 season, will offer the first 70-full service sites with 20/30/50amp service, village water and village sewer all on approximate 35×90 oversized sites each with a 15×40 concrete pad with a 10×15 paver patio, paved driveway, picnic table and fire ring, marina facility with 60 slips with full hook-ups available, boat launch and watercraft rentals, 30×90 waterfront pavilion tent, 38 self-storage units, in-ground pool facility with expansive deck area and tiki bar, volleyball courts, five chalet cottage rentals, five park cabin rentals, retail RV, camping and marine supply store, and a bath house with laundry facilities.

About Cruise Inn
Cruise Inn was launched in late 2013 as an outdoor hospitality brand for independent RV Park owners in the outdoor hospitality industry. The brand was founded by experienced hospitality professionals seeking to provide brand membership opportunities to RV Park and campground owners and developers. For more information about becoming a Cruise Inn member, please visit www.cruiseinns.com or call 888-222-4191.

Source: Press Release

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Cruise Inn campground networkA group led primarily by hospitality industry veterans is establishing the Cruise Inn campground network, a membership organization the goal of which is to sign up 120 campgrounds within the next three years in an effort to become “the largest brand in the outdoor facility space.”

“We are being very conservative,” said Scott Anderson, president and CEO of Cruise Inn RV Parks LLC “If we do all the things we expect to do, we think we will grow faster than that. Where the outdoor hospitality industry is today is where hotels were in the 1970s.”

Cruise Inn will roll out at the National Association of RV Parks and Campgrounds (ARVC) 2013 Outdoor Hospitality Conference and Expo Nov. 4-8 in Knoxville, Tenn., where the company had a booth and sponsored a cracker barrel session.

Anderson, named Cruise Inn CEO in September, formerly was president of Hotel del Coronado, San Diego, and Callaway Gardens, Pine Mountain, Ga., and served as managing director of games services for the 1996 Olympic Games in Atlanta and as general chairman of the 2010 PGA Championship at Whistler Straights in Kohler, Wisc.

“I’m brand new to the industry,” Anderson said prior to the ARVC conference. “I don’t want people to think that we think we have all the answers. I’m going to ARVC to learn more than I am going there to talk.”

Corporate logistics — accounting, technology, marketing, purchasing and group sales — will be handled by Vantage Hospitality, Coral Springs, Fla., which already has about 1,000 independent hotels as members operating under the Americas Best Value Inn and Lexington brands.

“I couldn’t have possibly gotten this thing launched as quickly without having that support and infrastructure,” said Anderson. “The basic premise is simple; the implementation is not.”

The company is privately owned by seven investors, including Anderson; Ian Steyn, owner of Jellystone Camp-Resort in Larkspur, Colo.; Vantage Hospitality CEO Roger Bloss and COO Bernie Moyle; Alan Benjamin, CEO of Benjamin West, a furniture and equipment supplier to the hotel industry; Alan Tallis, a 30-year hotel veteran formerly with La Quinta hotels; and Adam Frisch, a retired Wall Street foreign currency specialist.

Campgrounds will bear the Cruise Inn name and be members of the organization, not franchisees and they will be asked to pay a flat fee based on the number of their sites. “As they grow, our fees won’t increase,” Anderson said, noting that fees will be based on a sliding scale.

Vantage also will establish a reservation system for Cruise Inn that is included in the fee.

As of late October, criteria to become a Cruise Inn member had not been finalized, but Anderson listed several general guidelines. “Maintenance is absolutely critical,” he said. “While a facility can be rustic in nature, it must be well maintained. And there must be some sort of water element — a pool, lake, river or ocean. Also, there must be good signage and graphics so that people will be able to find their sites at night.

“One of the things we found in talking to RV park users is they really don’t know what they are going to get when they arrive at a campground. It’s like opening a Christmas present — sometimes you’re happy and sometimes you’re disappointed.

“Our goal is to have the same level of consistency among our members without requiring a park to be a cookie cutter. They can have their own attributes and amenities, but they must have certain standards to be a Cruise Inn member.”

Requiring parks to be renamed Cruise Inn is critical to the success of the organization, Anderson said. “That’s the best way to communicate to a consumer that those standards are there,” he said.

“One of the things I love about the campground industry is the independence of the parks. Changing the name will be the easy part. The concept of their being part of a group will be the most difficult. If we can prove the business proposition, I don’t think changing their name will be a hindrance.”

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