Posts Tagged ‘Class A Motorhome’

Four Winds Super C Motorhome from Thor Motor Coach

Four Winds Super C Motorhome from Thor Motor Coach

RV buyers have chosen, nearly 1 out of every 4 motorhomes sold in America is made by Thor Motor Coach making the company the #1 seller of motorhomes in the United States for 2013*. Thor Motor Coach’s motorhomes make up more than 23% of the US market share.

The combination of retail sales from the United States and Canada also make Thor Motor Coach the clear retail leader for all of North America for the 3rd year in a row.

Outstanding performance from individual motorhome brands include A.C.E., the #1 selling Class A motorhome, and Four Winds, the #1 selling Class C motorhome. Other big market share gainers include the Palazzo brand of diesel motorhome with a 200% increase, the Windsport Class A RV with a 104% increase and the Tuscany brand of luxury diesel motorhome with an 63% increase in units retailed during 2013.

Innovative and revolutionary new designs like the Axis and Vegas brands of Recreational Utility Vehicles (RUVs) created a whole new segment of motorhomes, making a big impression with the media and consumers throughout the RV industry. The Outlaw brand of Toy Haulers continued to build a strong presence in the market with the introduction of two new Class C model’s, helping it to gain a substantial 63% unit sales increase over 2012.

“We are thrilled with the results. I really believe this is testament to the team we have at Thor Motor Coach. Our product planning, engineering, sales and manufacturing personnel have all pushed themselves to create the most innovative products in the market,” stated Dana Simon, Vice President of Sales and Marketing at Thor Motor Coach.

To find out more about Thor Motor Coach and the best-selling RV models in the US and Canada, visit http://ThorMotorCoach.com or call 1-800-860-5658.

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Thor Motor Coach has been recognized as 2011’s top retailing brand of motorhomes in North America according to Statistical Surveys, Inc..

Thor Motor Coach is 2011’s #1 Selling Motorhome Brand

Thor Motor Coach is 2011’s #1 Selling Motorhome Brand

The company’s Class C motorhomes captured the #1 market position in 2011 and accounted for nearly 24% of all Class C sales. These results showed Thor Motor Coach’s Class C brands grew fastest amongst the top manufacturers with a 17.5% increase.  In addition, Thor Motor Coach’s Class A motorhome brands lead the market in 2011, capturing 23.7% of all gas powered Class A sales.

Success at the retail level is only possible with a talented dealer network.  The partnerships formed between Thor Motor Coach and its dealers solidify the foundation to develop innovative products with superior value.

“Reines RV and Thor Motor Coach have been partners for over 12 years. Finding the right motorhome manufacturer was an important factor for our long term success as an RV dealership. Thor Motor Coach’s products have always been known as “the best value” with a solid reputation for standing behind their motorhomes”, said Lindsey Reines, owner Reines RV in Manassa, Virginia.

Consumer focused programs such as “Gold Star Inspections” and “Concierge Connection” emphasize a commitment to quality driven products.  These industry unique programs create unyielding partnerships with dealers and retail customers.

“You cannot be the top single brand retailer of motorhomes without partnering with great dealers. These alliances are essential, allowing us to provide our customers a superior ownership experience”, emphasized Jeff Kime, President of Thor Motor Coach.

For more information on Thor Motor Coach motorhomes, call (800) 860-5658, visit http://ThorMotorCoach.com, or write to: Thor Motor Coach, Inc., PO Box 1486, Elkhart, Indiana 46515.

“The fuel prices don’t really impact RV sales quite the way a lot of people might think,” Kevin Broom, director of media relations for the Recreation Vehicle Industry Association (RVIA), said. “Part of it is there’s so much savings already built into RVs that stay when fuel prices rise.”

The RVIA had San Francisco-based PKF Consulting look into that question, Broom said, and it concluded that fuel prices would have to get to nearly $10 a gallon before the most expensive RV — a Class A motorhome — would lose its economic advantage.

For travel trailers, fifth-wheels and folding campers, gas prices would have to rise to $15 to $20 a gallon before those vehicles lose their economic value, Broom said.

People may take shorter trips, Broom said, but people will still use them.

Rising fuel prices, though, can enter into the equation in other ways. The biggest is if they affect consumer confidence, he said. Another factor is the availability of consumer credit, which greatly affected RV sales in 2008.

In the recession, fuel prices did go up, but Broom noted, consumer confidence and credit availability were other key factors.

“There were so many things going on,” Broom said. “Fuel prices did go up, but at the same time we had home foreclosures and a credit freeze and this massive recession that went on. “Did RV sales drop because fuel prices went up or was it because there was this massive economic cataclysm?”

It’s hard to separate each factor, Broom said. “My guess would be that those larger economic factors like decline in home prices, like people losing employment, just the availability of credit,” he said. “Those were probably bigger factors than fuel prices.”

As it is, University of Michigan economist Richard Curtin is predicting a 5.1% increase for RV sales for the year in the spring issue of RV Roadsigns.

Curtin predicts RV shipments will reach 265,200 for 2012, which would be the third straight year of increased sales.

Curtin cited stronger economic growth, increased job opportunities and easing consumer credit as factors.

“We’re encouraged by that,” Broom said. “The economy is showing signs of growing, of recovering.”

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