Posts Tagged ‘camping trailers’

Livin' Lite Travel Trailer

Livin’ Lite Travel Trailer

Thor Industries announced Tuesday that it acquired the assets of  recreational vehicle maker Livin’ Lite through a wholly-owned subsidiary. The purchase is subject to customary closing conditions and is expected to be completed by Aug. 30, 2013.

“We are pleased to welcome Livin’ Lite to the Thor family of RV brands. Adding such a creative RV maker to Thor’s strong stable of brands will enable us to expand our industry-leading position in new product development into camping trailers and truck campers,” said Bob Martin, Thor president and chief executive officer.

“We see many opportunities for expanding Livin’ Lite’s market presence through the Thor dealer network, and the ability to leverage their lightweight aluminum and composite construction technology in other Thor products. This transaction represents a solid example of executing our strategic plan to grow our RV presence through the acquisition of brands and technologies that complement our existing business.”

Founded by former Heartland executive Scott Tuttle, Wakarusa, Ind.-based Livin’ Lite is known for its advanced lightweight aluminum construction applied to a variety of smaller RVs, including travel trailers, toy haulers, camping trailers and truck campers. Livin’ Lite also markets its products in partnership with a number of leading consumer brands including Jeep. Having recently been named to Inc. magazine’s list of fastest growing companies for the third consecutive year, Livin’ Lite is expected to generate sales of approximately $24 million for calendar year 2013.

“We are excited to join forces with Thor, the leading company in the RV industry, and we are looking forward to the new growth opportunities we should see as a result,” said Scott Tuttle, president, CEO and founder of Livin’ Lite. “We have worked diligently to grow Livin’ Lite over the past five years and expect to extend that growth as we bring the distribution, operational and financial strengths of Thor to bear on our business. As the newest company to join Thor, we also expect to add to our combined development efforts as we apply our proprietary technology to a broader array of existing product lines and bring our combined market strength to camping trailers and truck campers.”

Thor expects to offer Livin’ Lite’s current 35 models to its current dealer network upon closing of the transaction. The Company expects Livin’ Lite will continue to operate out of its existing Wakarusa facilities with minimal disruption to its current business resulting from the acquisition.

For more information about Thor Industries, Inc., visit www.thorindustries.com.

California RV ShowThe RV Industry Association announced that Kampgrounds of America will sponsor the mock campground entrance at the 61st Annual California RV Show and that KOA CEO Jim Rogers will be a featured speaker at the event.

The mock campground was very popular with attendees and guests after being unveiled as the main entry point at last year’s show.  Show attendees walk through the exhibit to see RVs in a campground setting before moving on to the main exhibition areas.

This year’s mock campground will cover 15,000 square feet of exhibit space and feature ten RV products, including two Fleetwood Type A motorhomes, two Tiffin Type A motorhomes, a Winnebago Type A motorhome, a Thor Type A motorhome, two Columbia Northwest folding camping trailers, and a Pleasure-Way Type B motorhome.

KOA will also have one of its deluxe cabins on display for attendees to visit. The 40-foot unit built by Cavco features an upstairs sleeping loft, flat screen TVs, queen bed suite, full bath and full kitchen. KOA staff will be on hand to answer questions and help make reservations.

“We are delighted to be part of the California RV Show,” said Scott Corey, owner of the Ventura Ranch KOA. “Our cabins and teepees have been a huge hit with campers at our campground. The Deluxe Cabin that will be on display is a great example of ‘glamping.’ Attendees will see that they can enjoy a great outdoor vacation even if they don’t own an RV and be introduced to the RV and camping lifestyle.”

KOA CEO Jim Rogers will be at the show Oct. 12 at 1 p.m. in the seminar tent to review the exciting things KOA is doing nationwide, discuss his appearance on the popular CBS program Undercover Boss, and meet and greet show attendees.

The 61st Annual California RV Show will take place at The Fairplex in Pomona, Calif., from Oct. 11 to 20. For more information visit www.TheBestRVShow.com

 

LOUISVILLE, Ky. – American families are ready to hitch up their trailers and tow the RV industry out of its worst stretch in nearly two decades.

The industry was driven into the ditch last year by the Great Recession. Sales plunged, plants closed and thousands of jobs were cut as orders for recreational vehicles dropped to their worse level since 1991.

Now, RV makers such as Winnebago are starting to turn profits and have begun to hire. And dealers are ordering more RVs for their showrooms. This year, shipments of RVs ranging from entry-level pop-ups to spacious motor homes are expected to hit their highest level since 2007, when the economic downturn began.

The upswing is a sign that somewhat looser credit, stable fuel prices and improved consumer confidence are inspiring Americans to buy more RVs.

Typical RV buyers are people between 35 and 54 with disposable income. They’re starting to buy again, say industry leaders and dealers who convened at a trade show in Louisville this week. But a growing share of RV sales come from families choosing less expensive towable RVs, including folding camping trailers, or pop-ups. Those towables are smaller and cost a fraction of the price of amenity-filled motor homes favored by older travelers.
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