Posts Tagged ‘Airstream’

 Airstream announced today the brand’s popular Interstate is the #1 selling Type B diesel motorhome in the U.S. for the third year in a row, according to Statistical Surveys Inc. Brand Market Share Report, which details total sales of diesel and gas class B models. In 2014, Airstream Interstate unit sales increased 30.2 percent over 2013 – nearly 8 percent higher than the overall B Van segment growth which was up 22.8 percent year over year. The Interstate now has 33.7 percent market share of the diesel class B segment.

The Interstate Lounge places a premium on the comfort and sophistication you deserve while traveling on the open road. It’s designed with a tremendous amount of flexibility and has great social spaces, storage solutions and sleeping accommodations.

 

Airstream Interstate Exterior Airstream Interstate Exterior“The momentum we have seen over the past three years is incredible,” said Airstream CEO and President Bob Wheeler. “The collaboration between Mercedes-Benz and Airstream combines the best of two iconic and luxurious brands.”

The Airstream Interstate motorhome continues the tradition of extraordinary design and handcrafted quality that has made Airstream the leader in luxury RVs for 83 years. It serves as a fuel-efficient, luxurious and safe way for travelers to explore the open road and includes nearly 50 “Best in Class” features, enhancements and a renewed commitment to safety and refined luxury. The Interstate has a starting MSRP of $149,031.

“Interstate continues to lead sales for all Mercedes-Benz Sprinter-based platform models in the class B diesel space,” said Justin Humphreys, VP of Sales for Airstream. “In fact, when looking at the market scope data from Stat Surveys, our Interstate van sold 76 percent more than the top class B gas model.  Considering our premium position, this success is extraordinary and is a testament to both industry-leading luxury features combined with the industry’s best dealers.”

Airstream had a record-setting 2014, making it the best-selling year in the company’s 83-year history, and the third year of record sales in a row. The demand for Airstream’s design-driven products led to the company’s largest backlog in more than 30 years and plant expansions for both its van and travel trailer production facilities.

For more information on the Airstream Interstate visit http://www.airstream.com.

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Boomers first RVMany boomers may have doubts about their nest eggs, but at least one symbol of retirement prosperity is rolling along quite nicely, thank you very much. The Recreation Vehicle Industry Association says that it expects sales of RVs and motorhomes to reach 307,000 units in 2013, which would make this the industry’s best year since 2007. For the year to date, shipments to dealers are up 13% over last year’s levels, the association reported in its most recent sales update.

The mega-camper business all but collapsed during the last recession, thanks to the combination of economic upheaval and high gas prices, with sales falling 58% from 2006 to 2009. Shriveling credit markets played a role, too, with many lenders being unwilling to finance RV and motorhome purchases even as they freed up money for car loans in general.

A spokesman for Thor, the company that makes Airstream and other popular RV brands,reports buyers can now “get financing pretty easily up to about $150,000.” Interest rates on RVs start at around 4.4%, compared with under 3% for the typical auto loan.

RV salespeople say that retiring “snowbird” boomers are their biggest customer group; the trade group doesn’t publish specific age breakdowns, but its literature suggests that ownership rates are highest among those between age 55 and 75. Speaking of snowbird stereotypes, the archetypal motorhome, in which the driver’s cabin and the living quarters are all on the same chassis accounts for only about 12% of RV sales. “Travel trailers” that get towed behind another vehicle, like the Airstream, make up the majority of the market. Some of those are quite modest, but price tags on the most luxurious models can top $90,000.

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Airstream Interstate, built on Mercedes-Benz Sprinter chassis

Airstream Interstate, built on Mercedes-Benz Sprinter chassis

Airstream, announced the Airstream Interstate, for the second year in a row, was named the number one selling Class B motorhome model in the U.S., according to Statistical Surveys Inc., the premier provider of RV market intelligence. In 2012, Airstream grew its market share in the touring coach segment by 20 percent and increased unit sales by 58 percent.

“We are pleased but not surprised that the Interstate has held the top spot for two years running,” said Airstream CEO and President Bob Wheeler. “Our focus on delivering a premium experience for our luxury buyer has been very effective, and our strong dealer network has been the key to our success in the marketplace.”

The Interstate, built on the Mercedes-Benz Sprinter chassis, fuses the legendary quality and design of Airstream with Mercedes-Benz’s comfort, control, and luxury. The unit continues the tradition of extraordinary design and handcrafted quality that has made Airstream a style classic for more than 80 years. The unique blend of these two premium brands yields a fuel-efficient, luxurious, safe, and comfortable way for travelers to explore the open road.

Airstream had a record-setting 2012, marking it the best-selling year in the company’s 82-year history.

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