Lance Camper New 1274 Travel Trailer

Lance Camper 1274 Travel Trailer

Lance is a recipient of two separate Dealer Satisfaction Index (DSI) Awards for 2013 presented to Lance at the RVIA Louisville show by RVDA president Jeff Hirsch. This year the Company was honored with this prestigious award for both their truck camper and travel trailer lines.

Jack Cole, President of Lance Camper had this to say: “We’ve been committed to quality for almost a half a century and this honor not only confirms all of our efforts; but further motivates us to achieve new levels of excellence.”

Lance Camper is known for quality and leading edge designs and production techniques. With extensive customer feedback and interaction with dealers; products evolve based from “on-the-ground” input.  The result is products that address customer needs and demands, and dealers’ concerns for quality.

Gary Conley, National Sales Manager for Lance Camper adds: “We are constantly striving to achieve new levels of quality. The input we receive is key in developing products that are timeless.  In fact, while we are penetrating new markets and first time buyers, Lance still benefits from word-of-mouth referral. The Company is also proud that we have customers that have owned numerous Lance RVs.”

The DSI survey report data is comprised of the input from dealers from a series of questions related to sales support, territory, design, reliability/quality, competitive price/value, parts support, warranty support and overall dealer communications.
The most “Ultimate Question”, “How likely would you be to recommend this brand to another dealer friend to handle at their dealership?” While the industry average is 32.1%*, all Lance brands score 72.2%*.  In addition, All Lance brands are up 25.8%* over last year whereas the industry average is only up 14.4*.

“Lance is a true leader in every respect,” says Conley adding: “The numbers show Lance preference at our dealers, which means happy customers and a great referral base. We expect to see this trend continue well into the future.”


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