Each episode of “Secret Millionaire” follows one of America’s most successful business people for a week as they leave the comforts of home behind. They keep their true identities hidden while living in some of the country’s most impoverished neighborhoods.
Lemonis returns to his home town of Miami to live and volunteer among its poorest residents, learning firsthand about their daily struggles and how he can use his success and leadership to help them break the cycle of tough times.
“Secret Millionaire reflects perfectly the Good Sam philosophy of giving back where it’s needed,” said Lemonis of his life-changing experience on the show. “Good Sam was founded back in 1966, loosely based on the story of the Good Samaritan who went out of his way to help a fellow traveler,” he said. “This show provided me personally a great opportunity to help others in my hometown community.”