When Johnnie Walker RV’s head of marketing, Michael Walker, had a 350-gallon saltwater fish tank installed in a travel trailer, it was just a novelty idea. Today, more than a month after the RV made its appearance on Animal Planet’s “Tanked” TV show, the vehicle is drawing attention from showroom guests and increasing foot traffic at Johnnie Walker RV’s Las Vegas store.

Johnnie Walker Travel Trailer Fish Tank

Johnnie Walker Travel Trailer Fish Tank Interior

“We didn’t see this coming,” said Walker. “When this project first came along we just thought the idea of being on reality TV would be a neat way to celebrate our 50-year anniversary. After the episode ran it was an unexpected but great surprise to see the increase in business!”

Walker estimates the RV has helped boost foot traffic about 25 percent at the company’s 4784 Boulder Highway showroom location. It has also helped sell Pacific Coachworks’ Econ trailers, the product in which the tank was built into by the Las Vegas-based Acrylic Tank Manufacturing (ATM) with help from Johnnie Walker RV’s staff.

Walker hasn’t set a price for the RV and is uncertain as to whether he will put it up for sale in the future. The project, which took a couple months to complete earlier this year, was initiated to commemorate the family’s 50 years in business. Johnnie Walker RV has remained a family business through four generations.

For more information about Johnnie Walker RV, call 702.458.2092 or visit jwrv.com.

Johnnie Walker RV is also hosting a 2,000 Fan Giveaway on its Facebook page. Simply “like” JWRV on Facebook and be entered to win $100 in credit to the company’s RV parts and accessories store. The winner will be picked on July 31.

 



Leave a Reply

RV Basics eMail Group

Join Our FREE RVBasics Email Discussion Group

Get current information about the RVing lifestyle, and the RV industry from your fellow RVers. You can also post your own questions. We never share your email address with anyone. Get more info about the RVbasics Discussion Group.
Enter your email address below.

Find a Post by Date
December 2019
M T W T F S S
« Aug    
 1
2345678
9101112131415
16171819202122
23242526272829
3031