The same guy who drove Soulsville to success and helped steer the NBA to Memphis is now driven to shake up the RV park and campground industry with his fledgling enterprise, RVC Outdoor Destinations.

RVC Outdoor Destinations’ Catherine’s Landing park in Hot Springs includes restrooms, showers, a lodge with Wii, laundry room and wireless Internet.

Andy Cates discusses the next phase at Catherine’s Landing, located on a part of an old dairy farm near Lake Catherine in Hot Springs, Ark.

This is a man who’s eager to show RV owners and outdoor enthusiasts how different Catherine’s Landing is from typical RV parks and campgrounds.

So different, he refuses to label his as “RV parks,” calling them “outdoor destinations” instead.

So different, RVC claims to have invented a new category for the industry, one that offers consistently beautiful natural spaces, upscale amenities, and fine-tuned customer service.

So different, RVC clamors for the kind of “segmentation” in the RV park industry that hotels enjoy. Hotel travelers, for example, instantly know from seeing the signs for a Motel 6, Hampton Inn or Hilton what to expect from each in service, amenities and price.

RVC considers itself the Hilton of RV parks.

Full Story…

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