Jackson Center, Ohio – Airstream, the most recognized RV manufacturer in North America, reported a significant order input at the RVIA 2011 National Expo in Louisville, KY, for both travel trailers and motorhomes. These numbers reflect strong continuing growth for the iconic company, which more than doubled its sales at this important event when compared with last year.

RV show order input comes on top of an already strong year where Airstream has experienced a doubling of trailer sales, and a 175 percent increase on vans. The spike in orders is directly related to dealer confidence in inventory turns and strong retail interest from customers who are intrigued by new units Airstream is bringing to market. Airstream recognizes its dealers’ commitment to the brand and strong performance in retail as a big driver in the success experienced at the show.

Airstream took the opportunity at the Expo to introduce several new products, including the extended Interstate 3500 EXT Class B motorhome and the 27’ Eddie Bauer Airstream travel trailer. Most notably, the company unveiled the “Sterling Concept” trailer designed by Christopher Deam, offering strong hints about future design direction. At its core, Airstream’s stylish trailers and touring coaches are designed to give consumers the ability to experience the outdoors to the fullest.

Airstream Sterling Concept Back-Front

Airstream Sterling Concept Back-Front

Airstream Sterling Concept Front-Back

Airstream Sterling Concept Front-Back

“The growing interest in Airstream can readily be attributed to the iconic design, premium quality, and the sense of community our brand represents while on the road,” said Airstream CEO Bob Wheeler. “Furthermore, we are seeing now more than ever that people are multi-purposing their Airstreams for both commercial and personal use, and our market share is growing accordingly.”

For more information, please visit www.airstream.com.



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