Archive for 2011

Sunland RV Resorts, a luxury RV resort company, is encouraging RV travelers to join their online community starting with Facebook. The resort company gives RV enthusiasts good reason to join their social networks with a sweepstakes for free week stay at any Sunland RV Resort of the winner’s choice. Contests rules are available on the official contest page. People who “like” a Sunland Facebook Fan Page will be entered for chance to win this prize valued up to $500.00. Three grand prizes of the free week will be given away. One winner will be announced each month from January through March. The sweepstakes began earlier this month and will run through January 31, 2012.

Contest: “Like” a Sunland RV Resort Facebook Page and get entered for a chance to win a free week stay at ANY Sunland RV Resort.
Contest Duration: December 9, 2011- January 31, 2012
Prize Value: Up to $500.00

Participants can increase their chance of wining when they invite their friends to participate. To claim credit for spreading the word, a referred person needs only post who referred him or her on one of the resort’s Fan Page walls. Sunland has seven resort properties and seven corresponding fan pages, one for each resort that offers its own amenities and cultural flavor.

“This is just the beginning of spreading the rich culture Sunland has developed physically at the resorts over the years. People who join our online community will gain access to giveaways and exclusive deals for community members. Additionally, this platform gives Sunland guests an easy way to maintain friends they have made at our resorts when away on other adventures.” – Reza Paydar, Sunland RV Resorts Owner

Sunland RV Resorts also encourages the RV community to join their other social media channels including Twitter, YouTube, and Flickr. It’s likely other contests and sweepstakes will follow for these sites in the future.

Sunland Facebook Fan Page: http://facebook.com/sunlandrv
Official Contest Website: http://sunlandrvresorts.com/fbfreeweek/?utm_source=PRWeb&utm_medium=Rekease&utm_campaign=FBContest
Sunland RV Resorts’ Properties: http://sunlandrvresorts.com/category/rv-resorts/
Twitter: http://twitter.com/sunlandrv
YouTube: http://www.youtube.com/SunlandRV

Washington, DC, January 21, 2011 – Almost 40 million Americans participated in camping last year, according to a new study released today by The Outdoor Foundation, Coleman and Kampgrounds of America (KOA). That equates to more than 14 percent of Americans over age six. The findings are part of the 2011 Special Report on Camping, a leading report tracking American participation in camping.

This extended 54-page Special Report on Camping provides data and analysis on camping participation in the United States, including psychographic profiles, camping preferences and buying behavior. The Report also explores opportunities in the camping industry and the overall future of camping. The findings are based on an online survey of more than 40,000 Americans ages six and older and a supplemental survey of camping participants 18 and older.

“The Special Report on Camping shows that camping endures as part of the American outdoor tradition – accommodating any lifestyle and giving access to any outdoor experience,” said Chris Fanning, executive director of The Outdoor Foundation. “Thanks to support and commitment of Coleman and KOA, the Report provides first-of-its-kind information on camping trends, which should be of great interest to everyone in the outdoor community – especially those of us focused on inspiring future generations of enthusiasts.”

The study found that introducing children to camping at a young age is vital to their participation as adults. Half of all current campers ages 18 and over experienced their first camping trip before they reached the age of seven. Only nine percent of all adult camping participants tried camping for the first time after age 19.

“KOA has been serving the camping public for 50 years and believes that it is essential to evaluate key outdoor sector and camper trends to continually respond to the diverse outdoor hospitality needs of Americans and international visitors”, said Jim Rogers, Chairman and CEO of Kampgrounds of America. “KOA was pleased to have participated in this special report and looks forward to working with its outdoor partners to use this information to better serve and grow the outdoor marketplace.”

The insights detailed in the 2011 Special Report on Camping are critical to understanding both campers and non-campers and building participation in the activity. Additional findings include:

Overview of Camping Participation

  • Almost 40 million Americans went camping in 2010 for a total of 514.8 million outings.
  • On average, each camping participant spent almost 13 days camping.
  • More than three-quarters of participants are planning 3+ camping trips in the next year.
  • Over three-quarters of campers participate in multiple outdoor activities.

Profile of a Camper

  • Family is the most popular camping companion for 35 to 54 year olds.
  • More than 90 percent of campers hiked during their last in-season trip.
  • In the last 12 months, 86 percent of campers went on a camping trip during the summer.
  • Over 50 percent of campers are motivated to go camping simply because they enjoy the act of camping.

Buying Behavior

  • Younger campers are most likely to buy backpacks, while older campers are most likely to buy propane lighting.
  • Sixty-one percent of campers say they spend about the same amount on recreation in 2010 as they did in 2009.
  • Most new and replacement camping purchases are planned at home before taking the camping trip.

Future of Camping

  • Nearly a quarter of frequent campers say their camping trips over the last three years have become longer and more frequent.
  • The most cited reasons for reducing the number of trips are a lack of time due to work and family commitments.
  • Almost half of all respondents say their fathers took them camping for the first time.

To download a complete copy of the 2011 Special Report on Camping, visit The Outdoor Foundation website at http://www.outdoorfoundation.org.

RV 2012 – HGTV’s annual one-hour TV special covering all things RVing – premieres on Jan. 1 at 3 p.m. (Eastern), according to a report by Examiner.com. HGTV host Brandon Johnson will lead three lucky families on the shopping trip of a lifetime as they hunt for the perfect RV – from elegant motorhomes to tricked-out travel trailers and toy haulers.

Shot on location at the Pennsylvania RV and Camping Show – held annually in September at the Giant Center in Hershey, Pa. – the RV show is sponsored by the Pennsylvania Recreation Vehicle and Camping Association (PRVCA). The show ranks No. 11 out of the 200 largest trade shows in the U.S. and Canada with 59 leading manufacturers and over 100 supplier vendors represented.

HGTV – America’s leader in home and lifestyle programming – is distributed to more than 89 million U.S. households and is one of cable’s top-rated networks. HGTV.com is the nation’s leading online home and garden destination that attracts an average of 5.2 million unique visitors per month.

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